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​Video to account for Three-fifth of Global Mobile Data Traffic in 2017

Blog post   •   Dec 09, 2016 12:14 GMT

According to a recent Juniper Research study, Mobile and M2M devices will generate equivalent to 14 billion hours of 4K video streaming by 2018, principally driven by mobile video uptake.

The UK analyst forecasts that annual cellular data traffic, generated by smartphones, tablets, connected cars, and other M2M modules, will reach 129,000 petabytes (PB) by 2018. Moreover, it predicts that as 4K content becomes both more widely available and adopted by consumers, the average data usage will increase leading to almost threefold rise in cellular traffic to exceed 318,000PB by 2021.

It adds that mobile video will likely account for 60% of global mobile data traffic in 2017, before approaching 80% by 2021. However, the Wi-Fi Calling Operators 2017 report ... warned that a high quality of experience while offloading data users will be essential for future network monetisation strategies. It said that this was particularly true in guaranteeing the success of mobile video. Report author Nitin Bhas added: “Operators need to support a user-experience comparable to that of cellular. Whilst progress has been made in, for example, refining hand-offs between cellular and Wi-Fi, there is still room for improvement by implementing better network management and planning tools”.

Source: Rapid TV News

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